INSA VISION
To be a leader on a global level in nitrile rubber, specialty rubber, and high performance compounds.
To be a leader in generic rubber (SBR) in the domestic market.

INSA MISSION
To create value in a sustainable way, marketing and producing synthetic rubber with a focus on the customer, high performance and low cost.

Kuo Elastomers VALUES

• Alignment of the Value Chain.  We continuously validate and ensure that we add value to our processes in order to guarantee business results for the benefit of our stakeholders.
• Integration of Operations. We consolidate areas of opportunity in time and cost, through preventive actions, improvement initiatives and lessons learned, seeking efficiency and effectiveness in our operations.
• Development of Synergies. We apply an openness to change and combine our talents and efforts for continuous improvement in order to achieve the best performance in products and services.
• Focus on the Client. We orient our attitudes, thoughts and actions towards customers’ satisfaction with our products and to exceeding their expectations.
• Respect for the Environment. We are committed to complying with and exceeding existing laws and international standards in our operations, taking care of the relationship with our community.
• Creation of Value.  We rely on the KUO philosophy to consolidate and capitalize on the steady growth of the business, as well as its longevity and profitability, as these are considered priorities in competitiveness and success.

COMPREHENSIVE POLICY
At INSA, we create sustainable value and satisfaction for our clients and stakeholders through alignment of the value chain and integration of our operations in the manufacture, supply, development, sale and delivery of synthetic rubber and carbon black, respectively.  To do so, we are committed to:

• Complying with the agreed requirements.
• Improving product and service performance.
• Enhancing the effectiveness of the Total Management System.
• Complying with legal and other signed agreements.
• Using resources eco-efficiently.
• Preventing pollution and risk through CASH.
• Focusing on the client.
• Managing our processes  at the lowest cost.

Accordingly, leadership, growth and the consolidation of the business are everyone’s responsibility and a condition of employment; to accomplish this we rely on our values, technology, the skill of our personnel and the implementation of objectives, goals and programs.

Director of the Strategic Business Unit

ENVIRONMENT

INSA´s manufacturing operations meet or exceed environmental regulations applying state of the art technology in wastewater treatment and emissions control.

Several eco-efficiency projects are in place to recycle water, save energy and minimize by-products with the commitment and participation of workers and employees of the site.

Our advanced training system in Environmental Management keeps us ahead of most companies in environmental responsible care.

CERTIFICATIONS 

At INSA we have the vision of a world class company, with global competitiveness, state-of-the-art technology and highly qualified and competitive personnel. We are benchmark on process technology, quality, and environmental protection.

To achieve this vision we have adopted a model focus on Total Quality which allows us to manage the business under strict quality standards applied to our products, processes and systems.